The Department of Agriculture & Cooperation, Ministry of Agriculture, Govt. of India has launched Kisan Call Centers with a view to leverage the extensive telecommunication infrastructure in the country to deliver extension services to the farming community. The purpose of these Call Centers has been mainly to respond to issues raised by farmers instantly in the local language, on continuous basis.
Accordingly, it was proposed to target the entire country in all the major languages by a network of Call Centers to enable the farmers to get expert advice through a toll free number 1551; the farmer reaches an agriculture graduate or expert who would be able to respond to his queries and problems instantly. In case the respondent at the Level-I is not able to satisfy the farmer, the call can be taken on a conference to an expert at Level-II sitting in a specified place in the State in an institution for giving advice.